Media giant Star India has bagged exclusive broadcasting rights for the next five French Open from 2017 to 2021, adding one more global event to its list top sports coverage rights all over the world. The tournament lasts for 15 days to be held annually by the French Tennis Federation.
The contract covers media and digital rights besides making Star India an exclusive media partner of Roland-Garros in the Indian subcontinent including Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Star CEO Uday Shankar is known to have steered the company to its top slot setting his sights on buying broadcasting rights for Indian and global sports events. He is also credited for making Kabaddi come alive in modern India.
starNitin Kukreja, CEO of Star Sports said, “This partnership adds to our existing repertoire of Wimbledon and the International Premier Tennis League, positioning Star Sports as the premier destination for tennis in India. Star Sports is committed to fostering a multi-sport culture in India and bringing the best sporting action to Indian audiences across cricket, kabaddi, football, badminton, hockey, motorsports and now global tennis.”
Jérémy Botton, FFT’s CEO, said: “It will ensure the Federation is able to guarantee maximum exposure for Roland-Garros in India and further increase the visibility of the tournament in this part of the world. This agreement also reflects our strategy to develop Roland-Garros abroad and especially in India, which has been a priority region for the FFT for several years.”
Star India, a fully owned subsidiary of 21st Century Fox of Robert Murdoch, is making quantum leaps embarking on sports domain in India by leveraging the group’s strengths in huge audience engagement with its 8 sports channels including Star Sports 1, 2, 3, 4 and Star Sports HD1, HD2, HD3 and HD4, making it the leading sports network, besides an exclusive sports online venture sportstasr.com.
Source By microfinancemonitor…